Update: This post now links to the complete text interview.
Nice interview with quite a few interesting quotes from Ive and Federighi.
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Which is why we don't see specs for the sake of specs on Apple products.
This is terribly important and at the heart of what we do. We care about how to design the inside of something you'll never see, because we think it's the right thing to do.
Which is why you can't just wake up one day and decide "now we will design great things just like Apple by changing our corporate culture to become more like them". The seriousness with which Apple sees the design of all aspects of their products was developed over a very long time, and the obsession is itself older than the company.
This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched), Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that's this precise, there's nowhere to hide. So we wanted a clear typography.
And this is why I believe the next iteration of the iPad mini is going to have a retina display. I don't see Apple releasing a new device shipping with iOS 7 and having a non-retina display, when the OS is clearly so much typography based and thus heavily benefits from appearing on retina.
If this turns out to be true, the iPad 2 and the first iPad mini will be the only iOS 7 compatible devices that don't feature a retina display.